Marketers of Spirits (beer-import company Constellation Brands); plant-based foods (Upfield); and Sport/Energy Drinks (Prime) were the Top Growth Leaders in an annual analysis by Boston Consulting Group and IRI.
The rankings are based on three factors; year-over-year growth change in dollar sales and change in dollar share based as weighted average across categories the brand competes.
First-Time Leaders included Prime energy/Sports drinks; Ghost energy drinks; Scrub Daddy cleaning products; plant-based Impossible Foods and Celsius energy drinks
SOURECE: MEDIA POST by Marketing Daily, 2/17/23
