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Albertson's 1st Annual Private Brand Contest Winners

From Signature Select cookies to Open Nature frozen pizza, shoppers picked their favorites in Albertson's inaugural awards.

The winners were chosen among the top-rated Own Brands portfolio products, which make up 12 private brands that are exclusive to Albertsons and its more than 20 banners such as Albertsons, Safeway, Vons, Jewel-Osco, Shaw's and Acme. The full list of categories, winners and runners-up include:


  • 'Treat Yourself' Combo: For the moments when you deserve that special combination to treat yourself.

  • Winner: Signature Select Ice Cream + Fresh Baked Signature Select Chocolate Chip Cookies

  • Runner Up: Signature Select Cheesecake + Its a HeadSnapper Wine Prosecco

  • Go-To Easy Meal: When you're running short on time and need to get a delicious, but quick meal on the table.

  • Winner: Signature Select Pasta & Signature Select Pasta Sauce

  • Runner Up: Signature Cafe Deli Rotisserie Chicken

  • Good For You Favorite: Select products that are good and good for you.

  • Winner: O Organics Salads and O Organics Veggies

  • Runner Up: Open Nature Gluten Free Cauliflower Crust Pizza

  • Grab-And-Go: On the go snacks that are your go-to.

  • Winner: O Organics Popcorn

  • Runner Up: Open Nature Cheese Crisps

  • Kid Favorites: Kid- and parent-approved products that will ensure your kids are satisfied.

  • Winner: Signature Select Mac & Cheese

  • Runner Up: Lucerne Family Size Cheeses

  • Breakfast Nosh: The perfect morning kick-start products for the most important meal of the day.

  • Winner: Signature Select Bacon

  • Runner Up: O Organics Cage Free Eggs

  • Adult Beverage: Products reserved for only the adults.

  • Winner: Signature Reserve Cabernet Sauvignon

  • Runner Up: O Organics Coffee

CVS, Aldi, Trader Joe’s and other retailers run annual contests to engage with their shoppers and choose their favorites in competitions like this, bringing more attention to the quality of store brand items.

Grocer's inaugural Fresh Picks Exclusive Products Awards received 150K+ customer votes across 7 grocery categories.

SOURCE: Progressive Grocer


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