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Albertsons Cos. Campaign Celebrates the Joy of Food

A new marketing campaign from Albertsons Cos. tells a unique story from the perspective of what food sees. The grocer is aiming to boost awareness and drive positive perception of its strengths in fresh produce, meats and seasonal ingredients with the “Sincerely, Food” campaign, and to build a more emotional connection between customers and their local Albertsons banner store.

The campaign helps bring to life Albertsons’ “Sincerely” brand platform, which utilizes digital properties, in-store signage, and traditional and social media to convey how daily moments and special occasions are celebrated through food.

SOURCE: Progressive Grocer 3/1/23

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