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Costco earned the No. 1 spot on Forbes inaugural Halo 100 list that ranks how well and how responsibly brands are serving their U.S. Customers.

  • The list highlights excellence in delivering the experience that customers want.

  • Forbes partnered with the HundredX analytics firm to "Measure the outcomes created for customers vs. other options". Feedback from 110,000 customers on more than 2.8 Million transactions with brands over the last year were utilized.

  • Costco took top honors, while Publix was No. 4 and Trader Joe's No. 5.

SOURCE: Winsight Grocery Business

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