As sales continue to grow, retailers are looking for the keys to profitability.
Online grocery sales have settled down to a level below the high rates of 2020, but still well above pre-pandemic levels, and are expected to gain traction across a broader consumer base in the coming years.
That might be considered good news for the grocery industry, which has long been seen as an ecommerce laggard, except for the fact that grocers have still not cracked the code on making a profit on selling their low-margin goods online.
Total digital grocery sales reached $128 billion last year, according to research from Incisiv and its Grocery Doppio platform, and sales are expected to grow to $146 billion in 2023.
About 14.4% of all 2022 grocery sales were digital, and that number is forecast to hit 15.3% in 2023 and 20% by 2026, the research firm predicted.
SOURCE: Supermarket News, 3/13/23