_The model leans into deep percentage cuts on surplus shelf-stable groceries.
The company, Martie, works with CPG Brands and Producers to stock surplus pantry goods-primarily items that would otherwise be thrown out due to overstock, package changing, or seasonality-and in turn sells them directly to consumers at up to 70% off retail.
The company boasts that shoppers can save an average of $54 per order or $600 per year, and says it sees 45% of customers returning month over month.
Martie has partnered with and sold more than 1,500 Brands including Kind, Kellogg's, Quaker, Annie's Homegrown. The company has opened a new 38,000 sq. ft. warehouse in Dallas, which will now serve as the nationwide shipping center for Martie's 800-plus SKU's.
Since launching the company in 2021, the company claims to have saved over a million pounds of food from ending up in landfills. Martie currently ships to shoppers in Texas, California, Oregon, Washington, Arizona, Nevada, Idaho, Utah, New Mexico, Colorado, Wyoming and Montana.
SOURCE: Supermarket News 4/14/23
