Dollar General Opens It's New Concept Store Popshelf

  • Plans call for 100 new stores in 2022 with 1,000 new stores by 2025 that will average about 9,000 sq. ft.

  • The concept will go after higher-income households in the suburbs of larger cities.

  • Most items are $5 or less in categories that include seasonal merchandise, housewares, health and beauty products, home cleaning supplies, paper products and party goods. The stores will also sell toys, snacks and electronics.

  • They will compete with Five Below with more than 1,100 stores that have been in business since 2002.

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