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H-E-B Rebrands Its Convenience Stores to "H-E-B Fresh Bites".

- The Texas grocer has 12 c-stores throughout the state. The new store format is focused on grab-and-go produce, sushi, salads, sandwiches and more.

_ The company opened the first H-E-B Fresh Bites c-store adjacent to a H-E-B grocery store in Leander, Texas , last Thursday. It also features the company's second True Texas Tacos restaurant.

_The H-E-B Fresh Bites will feature several refrigerated cases stocked with items such as fresh produce, salads, sandwiches and sushi made daily, meat and cheese snacks, fresh juices, kombucha and Meal Simple options.

_ In addition to traditional convenience offerings such as fountain soft drinks, beer and wine and other snacks, customers will find healthy products including H-E-B Safest Ingredients items.

_ San Antonio, Texas base H-E-B Grocery Co., LP, has more than 340 supermarkets throughout Texas and northeastern New Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.

SOURCE, WGB 4/19/23 Article by CSP Daily News

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