Hy-Vee has launched a ship-tp-home site offering more than 5,000 better-for-you products, as well as wellness tips from their dieticians.
WholeLotta Good ships items like vitamins, health food and beauty products to the contiguous 48 states, and offers free delivery on orders over $49.
There's a dedicated section for Performance Inspired, the line of fitness-geared supplements by actor Mark Wahlberg.
Also available, Hy-Vee's new gluten-free private label line, Good Grass.
Hy-Vee is aiming to reach shoppers beyond the Midwest. Last month, they introduced a pet products site and began offering household goods and groceries through its Hy-VeeDeals.com site. The company also recently started a telehealth and prescription delivery service.
Source: Grocery Dive