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Hy-Vee Extends National Push

Updated: Jan 15, 2022

  • Hy-Vee has launched a ship-tp-home site offering more than 5,000 better-for-you products, as well as wellness tips from their dieticians.

  • WholeLotta Good ships items like vitamins, health food and beauty products to the contiguous 48 states, and offers free delivery on orders over $49.

  • There's a dedicated section for Performance Inspired, the line of fitness-geared supplements by actor Mark Wahlberg.

  • Also available, Hy-Vee's new gluten-free private label line, Good Grass.

  • Hy-Vee is aiming to reach shoppers beyond the Midwest. Last month, they introduced a pet products site and began offering household goods and groceries through its site. The company also recently started a telehealth and prescription delivery service.

Source: Grocery Dive

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