In Private Label, Walmart Towers Over Everybody Else

  • But Aldi, Target and Amazon have fastest growing brands according to data from market research firm Numerator.

  • Four of Walmart's own brands top the list for Household Penetration: Great Value (Purchased by 72.7% of U.S. consumers, Equate (51%), Marketside (44.2%), and Freshness Guaranteed (40%).

SOURCE: Wingsight Grocery Business

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