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Kroger, Kitchen United MIX Open 1st Location in Los Angeles

Kroger's California Ralph’s banner and Kitchen United MIX opened a kitchen center in Los Angeles, Calif., on Jan. 7, which hopes to satisfy even the pickiest eaters. The off-premise restaurant kitchen is located at 10861 Weyburn Ave., and it is the first to open after Ralphs' parent company Kroger and Kitchen United announced its national partnership in August 2021. Shoppers can choose to mix and match their meals from Fresh Brothers, Bushi by Jinya, Sajj Mediterranean, Doghaus and more. Customers can place their orders from 10 a.m. to 9 p.m., seven days a week. Customers have the option to build their freshly prepared, on-demand restaurant meals from any or all the participating restaurants. The Los Angeles location is the first of the Kroger-Kitchen United collaboration. Later in the month, additional locations in Texas are anticipated to open. The kitchen center will enable customers to place an order digitally using Kitchen United's proprietary MIX platform via web, mobile or an in-person ordering kiosk. Customers can then pick up their meal on-site or have it delivered. Restaurant staff will prepare the orders, and delivery service fees will be determined by third-party providers.

Photograph courtesy of Kroger Co.

Source: Winsight Grocery Business

The off-premise restaurant approach brings fresh, restaurant-quality meals directly to Ralphs shoppers and Geoff Goodman, CEO of Fresh Brothers, is excited to be a part of it. Founded in 2017, Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind to-go experience.

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