MISFITS MARKET IS BECOMING A FULL-SERVICE ONLINE GROCER


  • Online grocer Misfits Market has expanded to California, and now serves 44 states and D.C.

  • Misfits is adding dairy products to its assortment and will start selling milk, yogurt and eggs in the coming months.

  • The expansion program is fueled by $225 million in funding from investors.

  • Currently, Misfits has 500 SKU's with a goal to reach 1,000 SKU's in 6 months.

  • The average order is above $50 with sales in produce, seafood, meat and plant based proteins.

  • Beyond becoming a full-fledged food retailer, Misfits is intent on reducing food waste and has set a goal of eliminating food deserts in the U.S. by 2025.

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