top of page

‘Upflation’ Is the New Retail Trend Driving Up Prices for US Consumers

First there was ‘shrinkflation.’ Now, consumers are confronting ‘upflation’ as companies seek to turn around the $100 billion personal care and beauty market.

Procter & Gamble Co. is charging $14 for all-over body deodorant — double the cost of a standard stick. Gillette sells a $15 intimate razor specifically for “tricky areas” for $5 more than the regular Venus.

7 views0 comments


bottom of page