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‘Upflation’ Is the New Retail Trend Driving Up Prices for US Consumers


First there was ‘shrinkflation.’ Now, consumers are confronting ‘upflation’ as companies seek to turn around the $100 billion personal care and beauty market.

Procter & Gamble Co. is charging $14 for all-over body deodorant — double the cost of a standard stick. Gillette sells a $15 intimate razor specifically for “tricky areas” for $5 more than the regular Venus.


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