Retailer predicts focus on conscious at-home treatments.
CERAMIDES-naturally occurring fatty acids that support skin moisturization and elasticity.
PRICKLY PEAR-the Fruit contains amino acids and Vitamins E and K, which help enhance the appearance of glowing skin.
Translucent Zinc Sunscreen-leaves a less visible residue when applied versus previous formulations.
Overnight Hair Styling-ultra-efficient brands designed to be used overnight to maintain style and texture while customers sleep.
Jelly-Textured Skincare-texture between a gel and a cream. These water-based products moisturize without the mess of extra oils and contain ingredients like acids, active botanicals and vitamins.
Whole Foods Beauty Week takes place March 16-22. Consumers will be able to shop these trends at 25% off. Amazon Prime members will get an additional 10% off.
In addition, Beauty Bags will be available in limited quantities, starting March 18.
SOURCE: Progressive Grocery